Why is it so important for your business to have an online presence?

Google tells us that 97% of consumers use the web to search for local business. What if they cannot find you? No matter what size your business is you need a strong online presence. Being online will build brand awareness and can help formulate sales leads. You will be attracting new customers who might not have otherwise found you.

So what are the essentials? You don’t need everything at once but here are the top 3 areas you should be looking at :

  • Website
  • SEO
  • Social Media Marketing


Website is an online brochure that informs people all about you and your products or services. The most essential components are to state what you do, where you are and how they can reach you. It appears to be evident to incorporate each one of these components, yet you would be amazed how frequently they are overlooked. It is very significant that the webpage looks great on mobiles as well like it does on desktop as mobile use is increasing and developing each day. It is additionally great to see websites with latest news and events frequently that is the reason why updating new content consistently is vital.

Website designing is an art of addressing the message to the viewers in right manner. The design must showcase exact picture of your business, products or services. It should be appealing to the customers who visit your website.

Customer may not have an idea about technology part. But, they understand what is depicted in your website. A website must be responsive to every requirement & should link to more explanations. You are providing the service but, if your website does not speak of it then the customer will walk out. This may happen often because with online store & services, human intervention is minimum. The customers are required to navigate on their own.

What is the result orientation of a website?

It is a difference between your manual presence & an online presence. Of course, manual presence has human intervention & is more reliable but is accessible only to the local customers. While, with online presence your products or services are accessible across the globe. Frequency of customers visit is maximized. Clarity about uses of the products & services is also one of the biggest advantage of websites. The result is explained in terms of number of customers, sales, revenue generation & business expansion.

SEO (Search Engine Optimization)

‘They cannot find you if you don’t build it.’ – Your website needs to be in line with natural search which means that when a user searches in Google your website should come up as an option on the initial pages. It’s key to utilize the right techniques to enhance your chances of being found. You need your site to attract new guests who may transform into potential new clients.

In technical terms, Search Engine Optimization is the process of progressing the visibility of a website on “natural” or un-paid search engine result pages (SERPs), by integrating search engine friendly elements into a website. A successful search engine optimization campaign will have carefully select, relevant, keywords through which the on-page optimization will be designed to make prominent search engine algorithms. Search engine optimization is bifurcated into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as textual content, HTML code, and images. Off-page optimization refers primarily, to activities performed outside the margins of the website. Most important parts of Off-page SEO are Link Building, Social Media Marketing & Social Bookmarking.

Social Media Marketing

Social media networking refers to being connected with our contacts, friends, existing clients, prospective clients through the modes like “Facebook”, “Twitter”, “LinkedIn”, “Instagram”, “pinterest” etc…

Being connected to the customers using social media networking is a great method of triggering new sales. It will not only bring existing clients returning to you, when they ‘like’ or ‘share’ your content on product or services but also their friends & connections are prompted to look at you. It is essential to pick the channels that are applicable to your product. Whichever ones you pick ensure that you do them well and stay active consistently. Nothing looks as awful as 20 posts in a week and later nothing next six months.

Through Social media marketing promotion of products and services reach a larger set of audience. People in today’s environment are connected to each other using social media networks. So when they share your post it is an automatic engine that starts rolling & is wide spread.