“Brand” is utilized pretty freely nowadays. For instance, individuals may utilize “brand” to discuss logos, however, a logo is only one a player in a brand. It’s an image that speaks to a more profound passionate tie.
Seth Godin has an incredible meaning of brand that tends to this point. “A brand is the arrangement of desires, recollections, stories, and connections that, taken together, represent a buyer’s choice to pick one item or administration over another.”