Are you starting a new online business or trying to optimize your brand on social media?
Instagram is the best social media platform to share your posts and videos. You can also promote your business and make a lot of money.
But gaining customers organically can be a challenging task on Instagram. As it takes a lot of time and patience to get the results.
More customers means more engagement with your users. Our simple strategies will help you build your presence and gain more followers on Instagram
OPTIMIZE YOUR ACCOUNT
The very first thing you need to do is optimize your Instagram account.
Create an attractive Instagram bio that talks about your brand. Without a proper bio, images, captions, and profile images people will not be able to recognize your account.
Your Instagram bio is your brand’s identity. The link on your bio will help you drive more traffic to your site. If you do not have a link you can still choose unique hashtags or specific keywords to optimize your account.
You can also mention “link in bio” in your posts which will redirect the audience to those links.
By doing so, you will be able to increase customer engagement and loyalty.
Maintain a simple Instagram username. Your username should be short and easy to search for. Avoid using special characters or numbers unless required. The best way to pick an Instagram name is to write it in a single word and be creative with your words.
We offer the best social media marketing services in Bangalore to help you optimize your account and grow your brand on Instagram.
SCHEDULING
Your audience will be scrolling Instagram at specific peak times every day. Scheduling posts is one of the best ways to create user engagement. It is a lot easier when you create multiple posts on Instagram.
As you can create and schedule posts ahead of time, you won’t be rushed to post. You will be able to reach your target audience at times when they are online, no matter how inconvenient that may be for you. It allows you to have an active account on Instagram.
In this way, scheduling can save you time, also get more brand views, and look more consistent to your followers.
Meta Business is the best tool to schedule your social media posts. It is simple and easy to use. Here you can schedule the time to be posted on social media platforms like Facebook and Instagram.
USE KEYWORDS
There are two fields on Instagram to search results: name and username.
Instagram handles are usernames. It should be short and convenient to read and makes it easier for people to find you.
As for the name write up to 30 characters. You can also add relevant keywords in the name field to help with discoverability.
The Instagram algorithm rewards well-optimized pages which attract more followers, drive engagements, and keep your page score high.
HASHTAGS
Hashtags are one of the best tools to find an audience and expand your social media reach. When you use relevant hashtags on your posts or stories they will appear on that hashtag page.
So you need to find a hashtag that works best for your brand. Sometimes they are even used to start a conversation or create awareness.
For example, in 2017 #MeToo was a social media moment that went viral across the internet when celebrities and other women shared their sexual harassment experiences on Facebook, Instagram, and Twitter.
Hashtags are also used to create a buzz for your brand with more conversation rates. It can be incorporated into your tagline or simply your company name.
For example, Coca-Cola’s #ShareACoke campaign.
With this hashtag, Coca-Cola offered personalized Coca-Cola bottles with either your name or the location where you shared a Coke. The brand also launched a website that allows customers to order coke bottles with customized labels.
Best-hashtag.com is a great tool to monitor and analyze the hashtags for your brand.
CONTENT
It can be a struggle to find the right feed for your Instagram account. But there are several ways to create an amazing piece of content.
You can create templates to showcase your brand. If you want to develop from scratch you need to hire a graphic designer. But there are many tools that offer great design templates, you can customize as per your needs.
Canva is a one-stop destination graphic designing tool. You can create logos, posters, infographics, edit videos, and much more.
To find high-quality images you can use Pixabay, Unsplash, or Freepik. You can tweak the image by adding texting, icons, border, or whatever you like.
You can create content for
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- Carousel posts
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- Share insights
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- Giveaways
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- Provide offers, vouchers, and discounts
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- A sneak peek of your new product/service
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- Host a Q/A with your audience
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- Product highlights
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- How to use your product
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- Interview people
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- Tips and tricks
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- Popular trend
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- Tell a story
In addition, you can create new content for IGTV, Reels, Stories, and much more to build more followers.
USE ANALYTICS OR INSIGHTS TOOL
Analytics tools are the best way to build a successful business. You can keep a track of relevant insights on your target audience, competition, post engagements, and much more. There are many analytics tools that you just need to pay and subscribe to get the right data analysis to boost your follower count.
So these are some of the pro tips to increase your followers. Taking advantage of each tip will help you increase your reach on Instagram.
If you feel this is a challenging task or if you are looking for a social media marketing company in Bangalore. Pixselo is the one-stop solution to help you create the best strategies to help you grab more customers and grow your brand on the social media platform.
To know more call us at +91 9590669510
Or visit us 936, SCK complex, 2nd floor, Channasandra, Kengeri main road, Rajarajeshwari Nagar, Bengaluru, Karnataka 560098