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Best Practices for B2B Website Design : A Complete Guide

Website Design & Development

In recent days, the presence of the web is becoming more popular. But, in the past websites were only online brochures. They were built to look good and provide the necessary information, nothing else. They did a very limited influence on the offline purchase decisions. In some cases, they didn’t. But with buyers, sellers, search engines wanted to experience a better and faster way, the web has evolved. And so is the website design. Thus, the traditional approach has become more obsolete.

The sales people and the traditional lead generation techniques no longer serve the purpose. Current web design techniques are targeted to reach and influence more prospects. It is happening in a way that was not even expected. They have even started to control the buying process and the mentality of the buyer. The websites have also become a core component of the modern buyers, in the meantime. Automation has led to self-service systems as well. All of this has happened because of the research and the decision making that happened behind the scenes. This article is focussed on the b2b website design India has acquired so far.



B2B UX Best practices

An effective website should look good. Pixselo Global is an agency which offers B2B website design Bangalore. The effectiveness of the website is also about the visual appearance and much more. It includes the background strategy behind the site,  content, the structure, SEO, layout and more. In this article, we will look at what are the best practices to design a B2B website strategy for your business. It will also covet the steps in detail which you need to follow to ensure you build a site that’s attractive.SUch practices will also focus on the engagement and the conversion of the visitors. ANd, it won’t be just another  online brochure.

This guide is based on the result of a lot of research, practical experience and more real-world results. This will focus and make it as easy as possible for you to get the matter as simple as possible. Look for more b2b website design examples.


Qualities of an Effective website

First and foremost, a website is one which generates leads for any business. To be more specific, it should also generate leads regularly and in proper volume. This website should also enable you to grow the business. Inorder to do this, the website should fulfil a fixed number of objectives.


  • First of all, it has to get the traffic, which means that it should be discoverable. Especially  in organic search and other relevant channels.
  • Then, it needs to engage the visitors. The visitors are multifaceted and thus creating an instant connection for each one of them is a must. This will provide a clear customer journey and also get a positive user experience.
  • Third, the website needs to convert visitors to buyers. It needs to take a visitor and work with their decision making process. Ultimately, they should want to convert, to obtain more information or go straight to online for purchase.


Thus, getting your website to do all the above things is a must. It does work, but it would take months to do so. This might even blow you budget. Thus a buyer-centric approach is needed. Pixselo Global helps you to create effective websites. We also offer web design and development services.


Following practices are found to be effective to get more customers.

1) Research

When creating your new and effective website, it requires a different approach than before. There is still a lot to be learnt from the current situation, in both ways internally and externally.

Make sure to have Google Analytics setup in your website. Also, have a Search Console to  run on your site as early as possible. Do this before starting to plan your new website. Add web development solutions available ready made.

In Google Analytics,alwyas look for the pages which have the highest and the lowest traffic. Such pages with a large share of the overall traffic are the candidates for keeping in your sitemap.T hen the ones with a low or little or no share are the candidates for scrapping. One should still need to apply their judgement, because low traffic could point to other problems. Problems with with SEO or the navigation. Be ruthless and find pages that no one reads still cost money to develop.

Search Console will help to reveal any of the technical problems which could be skewing the results. These results are seen in Google Analytics. One should plan to resolve these or avoid them in their new site. Such typical problems include missing or an inaccurate sitemaps, crawling errors or, in the worst case, human spam actions. So, take notes of all these, and then plan to follow these best practice to resolve each type of problems. Use website development services to get an effective output.


2) Using External tools

We also recommend you  to install a Hotjar on your website. An account will let you to create a limited number of heat maps and also visitor recordings. This will show you how the visitors really ‘see’ your site. It will reveal the areas where they spend their time, the place where they click mor often and also what they ignore altogether.

Then, have a look at the sites of all of your competitors. This is to not only want to be on the lookout for signs of the advancements in your sector, but also to make 100% sure that you are efficient. And your differentiation is clear. Consult with Pixelo Global, the best web design company in Bangalore

But, accidentally emulating such design of a competitor or intentionally adopting an identical positioning will not get the expected result.

You can get some insights into which keywords are used in their websites. This will help to optimise our own websites. We use this information to support our own keyword planning in our website.  Also, we can use tools that can help us with this plan. Keyword Density Analyser can tell you what is the most frequently used  keyword. Also, the phrases on any page can be analysed.


3) Thought leadership and trends

SO, what works online is continuously evolving. There are lots of people who try to help us build very effective websites. And, also there is always plenty to improve, innovate and read on the subject.

So, in particular, one can benefit from the work done in this area of building effective websites. There are SaaS companies which are data driven and also typically run lean. It means that the impact of this every marketing dollar is being scrutinised. Also, they have a clear knowledge of how the website will contribute to their business growth. Pixelo Global offers one of the best website design services in Bangalore


Related Post: 7 Web App Development Trends you can expect in 2019

7 Web App Development Trends you can expect in 2019

7 webapp development trends 2019
Website Design & Development

In web development, there’s always a change in the trend. Web development technologies are changing every second and thus 2019 will be no different. Since user expectations are growing rapidly it is becoming more important than ever to provide better digital experiences. Web app expectations include it to be fun, engaging and intuitive. The content needs to be accessible in real-time, anywhere and on mobile devices as well.

To make that happen, newer frameworks and programming languages are on the rise. Extensions are also becoming more compatible with real-time web apps becoming more popular than earlier.B est mobile app development company will keep tracking such latest advancements. Pixselo Global has been the pioneer in the web development services in Bangalore.

This article will show the latest web app development trends that are happening in this domain.

web app development trends 2019


 7 web app development trends one can expect in 2019

1. Vue JS

VueJS was developed in 2014 and has been gaining popularity since 2018. Vue framework is lightweight frameworks and is also fast. VueJS holds a unique position because it is not backed by any big company. On the other hand, React is supported by Facebook and Angular is backed by Google. VueJS was developed by one software developer named, Evan You.

Evan publishes some pre-launch and post-launch improvements in a blog post. It includes a list with daily activities for the whole launch week.

From the beginning, the documentation for VueJS has been available in Chinese, This made it popular in China. VueJS is now used by many big companies like Alibaba, Expedia, GitLab and Nintendo. VueJs team has grown to 20 people now. Also, VueJS was listed among the top 10 most forked projects in Github. This has been used by web development services in Bangalore.


2. Browser Extensions with more compatibility:

Browser-extensions or the add-ons for internet browsers like Chrome, Firefox are becoming popular in the recent years. With advancements in the browser functionality, a lot more extensions are being built regularly. These make the web app development faster and with good quality.

Browser Extensions are code written in HTML,JavaScript and CSS. These extensions modify the actual functionality of a web browser a little bit and adds new features. They help in changing the appearance or the content of websites. Extensions were usually built separately for each browser. This trend is changing. Firefox is now supporting Chrome extensions and other browsers are also catching up on this.

Firefox extensions were using 3 different systems for the last few years. WebExtension APIs  are becoming the only way to develop such Firefox extensions. This makes them available for other advanced browsers as well. Many web development services in Bangalore focus on building such useful extensions.


3. Functional Programming

Functional programming has been there for years and it’s upcoming in the recent times. It’s impact will continue to increase in 2019. Functional Programming is the process of building a software based on the fundamental principles.

These principles of functional programming comprises of building a software by creating pure functions. Features like state sharing, data mutability and side effects are not included in Functional programming.

In 2019, best web design services in India are more likely to shift to FP.


4. Progressive Web Apps

These are web apps with the design and functionality of mobile apps. This advancement has been followed by a lot of web design and development companies. The question has always been: How can one emulate the web content for mobile?

Now it’s quite opposite. Web apps are able to emulate the features that are working on mobile. This gives their users a familiar feel and touch. This helps creating an app-like experience on the websites or  web pages.

Some benefits of this include

  • Measuring the Worthiness of being on the home screen
  • Enables to work reliably, irrespective of the network conditions


5. Real-Time Web Apps are becoming more popular

Real time web apps are built based on websockets. This trend has been around for years. But they are getting more popularity recently. The reason is that users expect faster interactions and the real time web apps do this. They deliver on the need to share any information instantly.

The main  idea behind the real-time web apps is that, a connection between the client and the server is left open. Then the server pushes any new data once it’s available there. Before this, the clients have to check the back manually to check if something new had happened.

This has been quite common in Node.js, but this trend is spreading in other languages as well. Even Ruby on Rails, the framework has relied always heavily on the server side rendering.


6. Material Design

Material Design is the popular design trend which is likely to gain even more popularity. This was developed by Google to combine the visual material and the motion. It is based on the modern and responsive Materialize framework which has two forms.

One is Materialize and the other Sass. It is based on the material design language built by Google and it provides components like Toast and Parallax. This framework is compatible with all the modern browsers available. And it is expected to score high in the user experience design world.


7. Mobile Web Development

With the mobile traffic increasing daily, responsive websites are becoming obligatory in the past few years. In 2019, it’s really important  master the mobile app development. The question has changed from: Will the website work on mobile? to How can it work best on mobile?

80% of the internet users own a smartphone and in fact, the average time they spend on mobile devices is increasing steadily. It has gone up to more than 5 hours per day, a study says.

So, mastering mobile app development and also understanding how content can be consumed best is a key challenge in 2019. This applies to all the website design services India. Ios app development and Android are the most widely used mobile apps in the past decade.

One key element to note is that the content must be navigable with one hand easily. Imagine how you want to use your smartphone. One might want to read articles while standing in the subway or bus. Or might want to text while walking down the supermarket aisles. Thus, one hand navigability is a must. Best android app development in Bangalore keeps these points in mind when building a mobile app.

Artificial intelligence technology and blockchain technology are being integrated into the normal webapps and thus leveraging the whole IT industry. Pixselo Global provides world-class web development, mobile app development, digital marketing services all over the globe.


Related Post: 7 Advantages of Mobile App Development for Businesses

Why Companies Outsource to India?

According to a recent study, 80% of European and US outsourcing companies targeting India as their main outsourcing goal. For what reason do organizations want to outsource to India? Is it as a result of amazing work, a great time zone, outsourcing-friendly policies or low work cost? The appropriate response is the greater part of the above. Throughout the years, India has advanced into being the world’s most favored outsourcing country for a large group of IT companies all over the globe. India is one of only a handful few outsourcing areas that offer a few focal points that empower associations to work productively, cut down on cost and enhance quality at the same time.

Factors Influencing  web design outsourcing to India

  • Favorable government policies.
  • Available Human Resource.
  • Fast growing infrastructure.
  • High-Quality Services.
  • Unique time zone advantage.
  • Affordable cost services.
  • Preferred outsourcing location.

Why choose Pixselo Global Solutions?

At pixselo Global Solutions, we design websites by combining Creativity with Technology. We are specialists in web designing and development with an outrageous focus on the nature of work that we do. We generally expect to convey each new undertaking with higher quality standards. Thus, expand your business on the web, open the way to new openings, and experience enormous development with our special, substantial, and result-oriented services.

get-a-quote-Pixselo-Global-SolutionsWhat makes us special?

  • We have highly talented, experienced and professional technical team.
  • We offer flexible pricing options at low costs.
  • Consistent high-quality services with 100% work satisfaction.
  • We use best and recent software technologies.

About Pixselo – Web Development Outsourcing Company India

Pixselo Global Solutions is a Bangalore based IT company, which was founded in 2013 with the aim of providing specialized and high-quality professional services related to Technology. Our objective is to create a company that always delivers on its commitments and exceeds client expectations. We approach each of our projects with a passion for innovation and imagination – creating high-quality digital experiences that get tangible results. On top of that, we opened our virtual doors to some amazing new places around the world, We’ve been lucky enough to work with clients from across the Globe – from Switzerland, USA, Australia, Hong Kong, Panama, Norway, Canada, Japan plus cities all over India and next year we welcome even more beautiful destinations.

Web design outsourcing company in India

If you are looking for a web development company in India for outsourcing your web design and development projects, Pixselo Global Solutions is there to meet all your prerequisites. Pixselo in a short span of time has established itself as a leading website outsourcing company in India. Our outsourcing services include web design, web development, search engine optimization services, application development, PHP development, website development and programming based on Linux and windows.

Our web maintenance services

Pixselo web maintenance services include web maintenance for a static website, website maintenance for database driven website, flash web maintenance etc. Contact us today for redesigning of your website, website maintenance, web maintenance company Bangalore, India. At Pixselo Global Solutions, we have a tendency to convey inventive and talented website design services to small businesses similarly as large organizations. E-commerce or a database driven dynamic web application, Pixselo has the coveted involvement and mastery to do everything.

Website outsourcing companies in India

In these days, websites became a standout amongst the most important marketing and sales tool and that’s the reason we meet all aspects of web design for our clients as well as graphics, programming, usability, animation and so on. As such, we assure you that we take care of everything associated with your website design and not only “the look”. You know your business, we know each design and innovation and as we are able to assemble your website design work smarter for your business. Contact our team today and we should examine what we are able to improve the situation you!

Advantages of Outsourcing 

Web design outsourcing will actually enable your company to develop and save Money. Here are the few advantages of outsourcing.

  1. Spotlight On Core Activities:

In rapid development periods, the back-office operations of a company will expand also. This expansion may start to expend resources like human resource and financial assets, to the detriment of the center activities that have made your company fruitful.

  1. Cost and efficiency saving:

Outsourcing is a good decision when you have back-end office functions that are very difficult in nature, Hence it is advised to opt web design service from our reputed web design outsourcing company in Bangalore, India.

  1. Continuity and Risk Management:

Times of high representative turnover will add uncertainty and inconsistency to the operations. Outsourcing will give a quality workmanship to the company,  and by decreasing the risk that a substandard level of a task would convey to the organization.

  1. Create Internal Staff:

A large venture or projects should be undertaken that requires skill sets that your staff does not have. On-site outsourcing of the projects will bring individuals with the abilities you require in your company. Your staff can work alongside them to acquire the new range of skills and abilities.

Affordable Web Design Packages

Pixselo has launched affordable web design packages which include, site optimization, hosting services and search engine optimization. These web design outsourcing packages match all small, medium and large enterprises.
So what are you waiting for? Would you be interested in talking to us? Contact us today.

Static Vs Dynamic websites

Website Design & Development

Static v/s Dynamic Website Design

Website designing is mainly two types. Learn about the Static v/s Dynamic Website differences today.

Static Website Designing

With Static websites designing one can create as many pages required without any custom coding or databases.

Static websites are suitable for the ones that do not require frequent updates or changes and is best for the websites that have to display information with versatile patterns & colors.

Read more