HomeJobSEO Analyst

SEO Analyst

Job Type: Full Time
Job Location: Bangalore

Roles and Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and
  • Perform ongoing keyword discovery, expansion and optimization
  • reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Implement link building strategies and manage backlinks to build online authority
  • Monitor paid search campaigns
  • Follow SEO trends and stay up-to-date with new tools and practices
  • Conduct keyword research using various tools (like Keyword Planner and Moz)
  • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page
  • Update older content and add effective calls to action (CTAs) to improve user engagement
  • Report on performance metrics comparing them to our SEO goals and benchmarking data
  • Optimize pages for mobile
  • Conducting keyword research using various tools (like Keyword Planner and Moz
  • Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design
  • Tracking important SEO metrics including organic traffic, conversion rates and time spent on page

Requirements and skills

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Work experience as an SEO Analyst or similar digital marketing role
  • Expertise in Google Analytics
  • Familiarity with keyword research and management tools
  • Experience with email campaigns and paid advertising
  • Understanding of ranking factors and search engine optimization practices
  • Strong analytical skills
  •  

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